Effective communication and free flow of information enables a successful company to be focused with clear direction


Effective communication is essential for the smooth functioning of a company and today, walls that prevent information flow from top-down; bottom-up or department-to-department in organizations has all disappeared. With walls gone and effective communication in place, information permeates the company.

Still in many organization, communication flows through narrow channels and usually only from top-down. In this scenario, if you want to have effective communication:

  • You have to be in the right place at the right time even for a small piece of information
  • You have to be high enough in the company
  • You have to be in the in right group and fight for every scrap of information that you need to do your job.

Without free flow of effective communication, people in the company are left to work in an information vacuum where every division and department is a closed information loop. If you look around, you may see plenty of barriers in your company that need to be dismantled.

  • It could be door to the manager office that remains closed to communication from your employees
  • Or it could be the rigid boundary between daily rated and salaried employees that kept people from communicating freely with one another.
  • Mindsets of individual managers are most resistant to change and must be change.

As a company manager, you need to effectively communicate with your entire network of departments and have your employee the vantage point to see the direction that has been set by you as you have to grow the business, make money and take a lot of risk that would not guarantee that it will pay off in the long run.

This can be a tall order if effective communication would have to zigzag through layer after layer of bureaucratic barrier and everyone in the organization work with little or no enthusiasm, creativity, imagination and innovation.

Imagine your employee who does not have the ability to see past their next assignment and chances are common questions would pop-up; “Who are we? Where are we going? How do I fit into the future of this company?”.

In a corporation with effective communication, it can advance into position in which knowledge can be put to productive use and expertise is interchanged throughout the company. It also means advancement for individuals results in advancement for the entire organization.


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