Website marketing! It can be a factor to your company success

With the advancement of cyber connectivity and the changing shopping behavior of most people, website marketing for companies of any size cannot be ignored. It has become a factor of success for many business-to-consumer (B2C) or business-to-business (B2B) companies. Google huge success says it all.

Don’t get carried away, website marketing is an art and it takes time and effort to perfect. So company spends your marketing budget wisely and your budget should be as dynamic as possible, just like the internet. In your overall cash flow planning, your initial marketing budget should be your initial capital investment and the subsequent budgets to your sales expense.

Your company budget should be a process with reference to the return of sales inquiries. Go a little more aggressive in the initial period until you are comfortable with the good sales result. We suggest that you spend your website marketing dollars on proactive searching rather than mass advertising - it is just too expensive. You weigh the pros and cons. Here are some of the proactive searching options:

Website marketing with Search Engines - keyword
Yahoo and Google is the most widely used search engine and you do not have to pay a lot to get started with keyword search sponsor link. Here the term “keyword” for some can be a little technical and tricky and I am including a little tutorial on this, but just remember, keyword are consumers that are likely to use when they search for your products or services online. If you know exactly your “keyword” or “keyphrase” are – in fact you have identified your potential customer.

Website marketing Sponsor Link - Generic Vs Niche keywords: “Shoes” is a very Generic keyword. Do people searching for certain types of shoes simply type “shoes” in the search box and most likely would be more specific Niche Keyword such as “shoes for infants”, “winter shoes”, “non-slip shoes” etc.

Other related keywords - “footwear”, “moccasin” or “boots”, consumer might be thinking of too. Besides a variety of shoes, shoes store may also sell related items, such as shoe polish and socks.

Stretch your website marketing dollars further – avoid clashing with big companies with tons of marketing budget. Research has shown the charge for “KEYPHRASE” is a lot cheaper than a standalone keyword - as of this writing it is till the same. This actually makes a lot more sense as more people are searching by phrase rather than simply by keyword. If your services or business only target local market, you are even better off by targeting your business/service category to cater to your local market.

Remember, avoid head-on with big companies in your website marketing. Keyword list must be revised constantly to get the best results.

Website marketing with Directories
Yahoo, Timway, SMEcare.com etc are portal sites have business directory sections where you can post your company information. A lot of these websites are still free of charge and welcome your postings. Depending on each portal’s schedule, it may take a little longer to get your company information posted.

Website marketing Auction Sites
Yahoo, eBay, Red-dots, etc are some of the popular auction websites and lots of companies marketing strategy are actually operating entirely using these sites to generate sales. You may just need to pay very little per transaction to start selling.

Website marketing with Blogs/Discussion Groups
If you can identify your customer interests, you should join their Blogs and Discussion Groups communities. After joining, post messages and point people to your website for the product/service and information they are interested in. Most of these communities are free to join.

Website marketing with YouTube
It is a video broadcasting website and it has become so popular that you should consider using it as part of your website marketing strategy. There are actually lots of companies / individual using it as a mean of product introduction, training and even customer service and best of all; it is free - as of this writing.

Assess your results - spend your website marketing budget wisely by assessing the results regularly and it must be in parallel to how your sales and inquiries are doing through the various web channels. Do daily and weekly review to ensure that marketing money is spent wisely.

Reciprocal Link
Try to get companies with complementary offering to link to your website as partner and do the same in return. This way, you are building a network of alliances and not in isolation, a very effective website marketing strategy to build both awareness and credibility. Search Engine Spider loves it.

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